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Users will soon have a fresh option that permits them to cut down on the quantity of artificial intelligence-produced videos appearing in their timelines. This step comes as the company announced that it currently hosts over 1 billion content made with AI.

Testing and Rollout

This change is being tested over the next few weeks before a full-scale launch. This development comes amid a increase in content created by AI, fueled by new AI video creators.

AI Content on Other Platforms

Recent reports that nearly a tenth of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A considerable share of this output is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is typically absurd or surreal.

“We know from our community that numerous viewers enjoy content produced via AI tools, from computer-generated images to educational videos, and we aim to give people the option to adjust the amount of that, according to their own likes,” said a spokesperson.

Volume and Proportions

The platform announced that there are now over a billion videos on its service identified as made with AI. Collectively, more than 100 mn media items are uploaded to the platform every day, making clips made by AI a minor part of its total content library.

Customizing Your Feed

Viewers will be capable of limit or boost the amount of AI content they see by accessing the “manage topic” feature in the platform and picking “AI-generated content”. Further subjects that currently be controlled under the filter include news, style, aesthetics, and choreography.

Content Labeling and Policies

TikTok’s policies require users to tag lifelike artificially created content, and it bans harmful fake videos of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be removed under its terms of service.

Furthermore, the platform will from now on apply an “AI-made” tag to content made using its own AI tools, or detected by an collaborative effort for spotting artificial media. This measure is aimed to help prevent users from trying to circumvent the disclosure requirement.

Responsible AI Funding

The platform is furthermore introducing a $2 million educational fund for specialists and groups to produce educational content about using AI responsibly. This initiative will benefit educational bodies dedicated to teaching programming and robotics.

Moderation Strategy

The platform has justified its content review process, following controversy over intentions to lay off hundreds of review team members in the UK. The company is set to eliminate 439 jobs in its trust and safety team in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most harmful content before it gets reviewed by staff. TikTok reported a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a significant AI assistance is proving valuable work at speed.”